by VirtualGiving, Inc.

• How will we know how many visits our site gets?
• What to expect from your web statistics
• Getting visitors to your website
• Promote your website personally

by Adam Corson-Finnerty, Development Director for the University of Pennsylvania Library System. Hard hitting comments from a seasoned fundraiser and pioneer user of the Internet.

• ... you are losing money, you are losing constituents, and you are losing "mindshare."
• ... I contend that the first place to focus your Internet fundraising is on major gifts. Why? Well, for one thing, because that's where the money is.
• One of the biggest mistakes that fundraisers make is to spend too much time on small gifts. The same thing is happening on the Internet.
• Donor recognition can lead to second-time gifts, and inspire new first-time gifts.
• Too often, I find that non-profit leaders and the press think of the Internet in very myopic terms.
• I watched a $700,000 potential donation walk out the door ... and walk in the door at Fidelity.
  
  

by Derek Davis. Latest data on seniors' use of the Internet. The article contends that the Web can deliver wealthier, more financially savvy, and more motivated prospects than direct mail.

• Seniors who own computers spend more time logging in to the Internet than any other segment of American society.
• Adults 55+ are the fastest growing sector of the PC purchasing public.
• 65% of the Americans age 55+ who are online use the Internet for investing.
• Seniors are 27% more inclined to invest online than their younger counterparts.
• 40% of all U.S. adults over the age of 50 – including 24% of those over 65 – use a computer at home.
• 70% of seniors who own a computer – 14 million North Americans age 50+ – use the Internet on a regular basis.
• And more...
  
  

by John Foster with Derek Davis

• Congregations don't consider endowment giving.
• They don't hear it from the pulpit, either.
• The right tools can change perceptions.
• The gifts are waiting in the pews.
  
  
  

by Jerry Rohrbach, CFRE,ChFC, Director of Planned Giving, Temple University

• Planned giving is the fastest growing segment of philanthropy in America today. It has been that way for sometime now and should continue to be so for many years to come.
• Planned Giving Helps Donors Maximize Gifts.
• Americans Over 65 Now 12% of Population
• $40 Trillion To Be Transferred.