Customized. Targeted. Off Your Desk.
Inform your prospects with the most customized, high-impact direct mail on the market today. Our top-grade, four-color, large-format direct mail pieces get 85% readership, educate your prospects one gift vehicle at a time, and prompt them to action. Tasteful, informative, easy-to-read, and highly effective. We use your photos, your logo, your colors, and your look. Our digital presses support variable data and personalization. Over 40 topics to choose from. We do it all: custom design, proofing, printing, mailing list management, CASS certifying, addressing, bulk mail sorting, and delivery to the post office. Use our sophisticated planned giving email formats to enhance your reach and results. Review more samples of our work.
PGNewZine™
Our New Non-Newsletter
Replace your tired old traditional planned giving newsletters with this exciting new alternative. So unique that we had to invent a whole new term for it - the PGNewZine™! Features an attractive 4-color, 8-panel magazine quality format on 80# premium coated stock, double parallel folded to a unique 6" x 11" size that stands out in the mail. Custom designed for your institution, and written in a contemporary magazine style. Specifically targeted to your loyal donors - the folks who make planned gifts. Can be combined with echo emails or our personalized URL response system to enhance impact and response rates. Includes a perforated EZ-return, fold-over reply card. Price includes custom design, copy writing, proofing, mailing list management, printing, addressing and non-profit bulk mailing. Postage additional, at cost. Also available in the digital format, the PG eZine™; bundle together for increased marketing power.
Read our Editorial Director's take on traditional Planned Giving Newsletters, a.k.a. "Snoozeletters".
PGExpress™
2 panel postcards
Our standard 6" x 9" oversized postcard delivers a high-impact message in an economical way. Drives prospects to your planned giving website and invites them to be in touch by phone or email. To maximize response rates, use in combination with our BoosterShot™ Echo Emails or our PGPurl™ Online Response System.
PGReply™
4 panel postcards
Our most popular style, the 4-panel PGReply™ format features a perforated, fold-over, EZ-return reply card for donors who prefer traditional reply devices. Like our PGExpress™ cards, it also highlights your planned giving website, phone number, and email address to optimize donor response options. Folds to a 6" x 8.5" wafer-sealed, self-mailer format.
PGSignature™
8 panel postcards
Our premium direct mail piece, the 8-panel PGSignature™ series features a full-panel personalized letter so that you can deliver the message you want with just the right emphasis. Includes a perforated, EZ-return, fold-over business reply card. Scored, perforated, trimmed and folded to a 5" x 6.75", wafer-sealed selfmailer format.
PGPurls™
Personalized URL Response System
Couple your direct mail pieces to a powerful online response system that sends prospects to a personalized web page, tracks their responses, and instantly notifies you of expressions of interest - even on your smartphone! Program includes: PGExpress™ post cards with a personalized web address and password for each recipient in your database; personalized welcome page for each online respondent; customized survey page; prefilled data update page; automatic rules-based email responses; personalized "thank you" page; instant lead generation through emails or text messages to fundraising staff; and an administrative dashboard where you can track donor responses, visit patterns and detailed lead information in real time. See more visual samples of PGPurls™ postcards, reporting and website pages here.
PG Brochures
Customized Brochures
For the times you need printed brochures, we provide custom-designed, printed brochures on a variety of topics, including planned giving recognition society, bequests, and other planned giving topics.
